1. Intro // 2. Watching Me // 3. Between Me and You (feat. Christina Milian) // 4. Put It On Me (feat. Vita) // 5. 6. Feet Underground // 6. Love Me, Hate Me // 7. Die (feat. Tah Murdah, Black Child & Dave Bing) // 8. Fuck You (feat. 0-1 & Vita) // 9. I’ll Fuck You Girl [Skit] // 10. Grey Box [Skit] // 11. Extasy (feat. Tah Murdah, Black Child & Jayo Felony) // 12. It’s Your Life (feat. Shade Sheist) // 13. I Cry (feat. Lil’ Mo) // 14. One of Us // 15. Chris Black [Skit] // 16. The Rule Won’t Die
Jeffrey Atkins’ debut album Venni Vetti Vecci managed to sell over two million copies. That album boasted one massive hit single: Holla Holla which was made specifically for the dancefloor, but the rest of the album was a rather hardcore affair, in the tradition of DMX, not quite as good as X lyrically but still beter overall because the album lacked Swizz Beats fucking it up musically. On the follow-up Rule 3:36 the radio and the streets get equal time and attention, making it a rather schizophrenic affair. On the one hand there’s “hard” songs, such as Fuck You, where Ja tries to convince you that he definitely will fuck you up if he feels like it. On the other he is being the sensitive ladies man on Put It On Me, and he even cops to crying every once in a while on I Cry. This trans-demographic approach may have helped Ja sell hella albums and become the king of crossover thugs, but it didn’t give this album shelf life. Listening to it twelve years after it came out one must conclude that almost none of it works anymore.
The street songs are a lot more amped up than last time around, courtesy of Irv Gotti who apparently got a brand new casio keyboard for christmas. Ja adjusts accordingly by shouting, barking and singing his rhymes a lot more than on his debut. The results of this are that he finally becomes the poor man’s DMX he had already been oft accused of being in reviews of his debut. He gets assists from not a single A-list guest artist, but almost exclusively from his Murder Inc labelmates. Tah Murdah, Black Child, Vita, Dave Bing and 01 all suck at this rap stuff, and don’t add anything good to the proceedings.
On the radio songs he croons his heart out to the ladies, trouble is he has a horrible singing voice, sounding alot like a constipated person with a throat condition parodying Barry White. The ladies brought in to respond to his calls, Christina Milian, Lil’ Mo, are generic-as-hell singers who couldn’t inject personality into a performance if they had one.
The subject matter also doesn’t do the listener any favours. On the catchy yet hollow Between Me and You he brags about his homewrecking and cheating in such a wittless manner that one has to wonder what woman could possibly give a fuck. On Love Me, Hate Me he parades the fact that a lot of people want to bring him down because they are jealous of him. I prefer to think that even in 2000 there ware some people around with decent taste, who just wanted this bullshit off the radio. On the same track we learn that he fears that “[he] might get shot like Big & Pac for [his] genius.” I can’t see how Gotti let that one slide. Because DMX has songs about spirituality Rule decided he should have one too. One of Us is entirey awful, with Ja rewriting Joan Osborne’s What If God Was One of Us, and shouting what he came up with to the listener over an instrumental that sounds like something Swizz Beats might’ve puked out the next morning after a night of heavy drinking.
The album’s one good moment is Extasy, an ode to the drug where Rule interpolates a Barry White hook, Gotti provides the best instrumental of the evening, one that quite seccesfully emulates the feeling the drug gives its users, and where West Coast underground rapper Yayo Felony provides a stellar guest verse.
That’s it. That’s the only good song on here. Leave the rest of this alone like it is crack.
Get Extasy off iTunes, leave the rest alone.