Category Archives: Al B. Sure!

Al B. Sure! – In Effect Mode

Al B. Sure!
In Effect Mode
Uptown Records/ Warner Bros. RecordsWMG
May 3, 1988
080/100
Al B. Sure! - In Effect Mode
1. Nite and Day // 2. Oooh, This Love Is So // 3. Killing Me Softly // 4. Naturally Mine // 5. Rescue Me // 6. Off on Your Own (Girl) // 7. If I’m Not Your Lover // 8. Just a Taste of Lovin’ // 9. Noche y Dia

I wonder if it today still would be possible for an R&B singer to be on the cover of his major label album with his unabrow fully intact (not to mention that peach fuzz on his upper lip) and sell records. I guess that grooming habits have changed for men as well as women since 1988.

Al B. Sure! was the second act to release an album on Andre Harrell’s Uptown Records after making his debut appearances on Heavy D’s Living Large… in the prior year. Apparently he got his break in the music industry performing at a talent show organised by Sony Music Entertainment in 1987 where he was picked the winner by music industry legend Quincy Jones. How he went from Sony to MCA-distributed Uptown records, and then had his albums distributed through random, unaffiliated Warner Bros. is unknown to me but that is what happened.

New Jack Swing inventor Teddy Riley was supposed to produce the album wall-to-wall but after finishing two songs with Al he got called away to supply his beats to Keith Sweat’s Make It Last Forever in stead (presumably to cash a bigger cheque). The two songs he did produce were If I’m Not Your Lover and You Can Call Me Crazy. The latter didn’t make the cut of In Effect Mode but was transplanted to the 1988 epinomous debut album of Teddy Riley’s group Guy with Timmy Gatling on vocals. The same Timmy Gatling who left the group right after the first album was released. Oh the music industry trivia.
After Teddy left Al B. decided to produce the album himself with assists by his cousin Kyle West, which turnt out a fortunate turn of events since the instrumentals these two created were actually a little different from Riley’s. Sure! and West infuse their New Jack Swing quiet storm with quirky soft rock guitar riffs, percolating synths and groovy synth funk basslines, which helped Sure! create a niche of his own in the budding New Jack Swing movement. Keith Sweat was the soul man, Bobby Brown would be the bad boy, Teddy Riley was the svengali and Al B. Sure! was the romantic soft-rocker.

Nite and Day is about as graceful as an R&B ballad can get with Al’s floaty falsetto riding the atmospheric instrumental and the lyrics about ‘making love in the rain’ and ‘feeling so deep it comes within’. It is the perfect soundtrack to a romantic daydream. Actually that description fit the entirety of In Effect Mode. It’s a dreamy exercise in romanticism that’s so high above the clouds that even the earnestness of it all can’t weigh it down. Wow.
Off On Your Own (Girl) has the sort of tumbling groove you could lounge equally well to as you could dance to it and its pleading subject matter is something that’s easily relatable and Sure! turns out to do uptempo numbers just as well as he does his signature balladry.
Oooh this Love Is So manages to make something seductive out of fingersnaps, keyboards and not much more and is probably the best showcase of Sure!’s voice on this album.
The worst of the lot on here is probably the ‘hard’ sounding numbers If I’m Not Your Lover and Just a Taste of Your Lovin’ tacked on at the end, and even those are fairly decent. It’s just easy to imagine Bobby Brown doing a slightly better job at performing them. But they do contribute to the album in creating more variety.

The rest of these songs are pretty cool too. Besides a Spanish language version of Nite and Day there isn’t any filler on here and like Make It Last Forever its length of only eight tracks is a prime example of ‘less is more’, one many of today’s artists could learn a thing or two from.

In Effect Mode is a terrific R&B album. It’s got this veneer of old school romantic class over it, as though it is willing to wait until the second date to get into your pants (if you are capable of restraining yourself, that is) with a slight hint of hip-hop swagger. Also it’s short, which with albums is never a bad thing.

Best tracks
Nite and Day
Oooh This Love Is So
Off On Your Own (Girl)

Recommendations
Buy this album.

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