7 Series Sampler: Pain Is Love
May 20, 2003
Murder Inc. Records/ Def Jam Recordings/ UMG
1. Always On Time (feat. Ashanti) // 2. Down Ass Bitch (feat. Charlie Baltimore) // 3. Never Again // 4. Lost Little Girl // 5. Pain Is Love // 6. I’m Real [Murder Remix] (feat. Jennifer Lopez) // 7. Livin’ It Up (feat. Case)
Back in 2003 internet music bootlegging was just starting to become a thing (anyone remember Napster or Limewire?) and so, in an effort to seduce people who would otherwise steal music from the web, Def Jam Recordings came with a radical solution: the EP.
A little more thought was put into it than that, by re-releasing an album without all the filler they could sell it for cheaper and because it contained mostly the hits no skipping was required by the listener (The first generation of iPods had just come out, so not everyone knew how to make a playlist yet.)
Ja Rule was still a popular artist by then, so he was an obvious candidate, and because Def Jam didn’t want the EP to eat away the sales of Jeffrey’s latest album The Last Temptation they decided to go for the album he had released before that one; Pain Is Love, which had sold millions of copies and had completely fulfilled its chart-potential by then anyway, it was a no pain, no gain thing.
So they trimmed Ja Rule’s Pain Is Love from most of it’s non-singles until only seven tracks were left in such a way they didn’t have to cut Caddilac Tah, Black Child, Boo & Gotti, Jodie Mack, Missy Elliott and 2pac any aditional cheques, added nothing, rearranged them and put the resulting disc in record stores worldwide.
This would seem like some typical record company bullshit, which off course it was. But it just so happens that Pain Is Love had about six tracks on it that could either be considered a good song or a hit single (with about two of them being both). So with that in mind one has to give Def Jam kudo’s for including not only the the radio hits (although the person in charge of compiling this disc would have had to have been pretty fucking stupid to fail to do that right.) but also the best non-single, the existentialist mental breakdown that is Never Again.
It has to be said though that may have been a fortunate accident in selection, because this EP also contains the two very worst songs of the original album.
Nobody ever wanted to hear Jeffrey do social commentary, even those that did buy his self-absorbed sensitive thug persona (and all of his albums) back in the early naughties, so what the hell is Lost Little Girl doing here?
Pain Is Love‘s faux-philosophical pity me, martyr-lyrics and a typically unfortunately brassy hook and glossy beat go a long way in showing why these days Ja Rule is mostly a punchline.
As for the hits; Always on Time is still classic pop-thug/ R&B genius, Livin’ It Up is still jiggy, wide-eyed dancefloor fun, I’m Real [Remix] still has Jenny from da Block coming off as real a Barbie doll and it still has Jeffrey coming across as a jackass hollering at sluts with a bottle of K-Y, but I’m pretty sure that said sluts still like this song, so that’s a thing. And Down Ass Bitch still has some singing on it so bad it makes you wish they used autotune as freely back then, as they do now.
Also it would’ve been very sympathetic if Def Jam would’ve included the hit version of Ja’s Put It On Me featuring Lil’ Mo off the soundtrack to the Fast and the Furious, considering there is no Ja album, studio or compilation, that has the version that anyone gives a shit about on it.
Still this is probably the most Jeffrey any casual listener will ever need, so if you absolutely must have a legal hard copy of Always On Time this is the way to go.
Always on Time
Livin’ It Up
Since you can probably pick this up for the price of a second hand single, because this probably has the least shitty songs of any of his abums, bar his debut Venni Vetti Vecci, and because this has arguably the two best songs of his career you can pick this up. Just don’t expect miracles from a Ja Rule album.