July 6, 1984
MCA Records/ UMG
1. Cool It Now // 2. Mr. Telephone Man // 3. I’m Leaving You Again // 4. Baby Love // 5. Delicious // 6. My Secret (Didja Get It Yet?) // 7. Hide & Seek // 8. Lost In Love // 9. Kind of Girls We Like // 10. Maryann
New Edition jumped ship from Maurice Starr’s Warlock Records to major label MCA Records as soon as they got the chance, which was both the only logical next step in NE’s career, since there was perhaps more star potential in the group than a small indie label could manage, and a complete bitch-move, because Starr had put the boys on big time.
The new label and producers however cannot be accused of being unfaithful to Starr’s vision of pushing a rebooted, contemporary Jackson 5 to the masses, especially on the uptempo hit singles Cool It Now and Mr. Telephone Man on which Jacksons-esque vocal harmonies are combined with synthy ’80s post-disco and rapping, which had just been invented at the time but was steady on the rise in becoming a thing.
Although post-disco electro-pop dominates the record there is also decent quiet storm efforts such as I’m Leaving You Again and Lost In Love, and even a sort of Kool and the Gang-esque disco-doo wop hybrid with a saucy sax solo called Maryann, closing the album. New Edition sounds as though it could just as well have been released on Dick Griffey’s SOLAR records.
While Cool It Now remains every bit as much breezy dancefloor fun as it must have been when it initially hit the charts, the Ray Parker, jr.-helmed (of the Ghostbusters theme-fame) Mr. Telephone Man sounds a lot more dated, both because of the outdated technology that its pun revolves around, and because of its quaint conceptual songwriting itself. It’s still a good song, but you can pretty much carbon date it to it’s release date as a single in late november ’84, using nothing but common sense.
Some of the other sounds, such as Baby Love, which has an instrumental that summons the mental image of the dramatic opening-credits sequence of a bad ’80s cop movie, are also going to be helpful when the archaeologists are digging this up, kinda like I’m doing now.
The occasional loss of lyrical relevance or overdramatic musical backing aside though, New Edition, like its predecessor Candy Girl is some terrific teen-pop stuff. Catchy, clean, somewhat modestly produced and sweet without being unnecessarily corny, well sung, well written and with ten tracks (together clocking at 43:13 minutes) not overstaying its welcome.
Compared to Candy Girl New Edition is a lot more slick and polished, which is to be expected when you go from an indie label like Warlock to a major one like MCA. It also sounds more varied, which can attributed to the use of multiple songwriters/ producers rather than Candy Girl‘s monolithic Maurice Starr-helmed musical backing. It also helps that this album sounds more like a group effort that their debut, with Bobby Brown snagging a lead from absolute alpha male Ralph Tresvant on Hide and Seek, everybody popping up somewhere on this record rapping or singing, and the whole group getting some shine together on Mr. telephone Man, Kind of Girls We Like and Maryann, as well as the group’s own compositions making it to the cut, and sounding just as good as the mterial the corporate songwriters brought them.
New Edition is some terrific pop music and deserves a revisit.
Cool It Now
Mr. Telephone Man
Hide and Seek
Lost In Love
Pick this one up.