Tag Archives: Sam Sneed

Beanie Sigel – The Truth

Beanie Sigel
The Truth
February 9, 2000
Roc-a-Fella RecordsDef Jam Recordings/UMG
070/100
Beanie Sigel - The Truth
1. The Truth // 2. Who Want What (feat. Memphis Bleek) // 3. Raw & Uncut (feat. Jay-Z) // 4. Mac Man // 5. Playa (feat. Amil & Jay-Z) // 6. Everybody Wanna Be a Star // 7. Remember Them Days (feat. Eve) // 8. Stop, Chill // 9. Mac & Brad (feat. Scarface) // 10. What a Thug About // 11. What Ya Life Like // 12. Ride 4 My //13. Die // 14. Anything (performed by Jay-Z)

Spit like August
I’m “the Truth” I’m not lying

I’m the reason why Jay feel comfortable retiring.

That line taken from Sigel’s guest verse on Jigga’s Pop 4 Roc is both a pretty straightforward announcement of this album hitting stores soon and quite the claim indeed. Considering Jay-Z was and is considered one of New York’s finest rappers, and Sigel, well… at that time nobody actually knew who he was. But let’s be honest; If Jay ever were to deliver on his threat to retire it wouldn’t be because motherfucking Mempis Bleek could hold down Roc-a-Fella records in his absence (Sorry Bleek!)

Sigel first made some noise appearing on Jay-Z’s Resevoir Dogs, as well as songs by Memphis Bleek, Puff Diddy and the Roots. Hailing from Philadelphia he was one of the first non-New York artists on Roc-a-Fella, and certainly the first one to get to release an album there paving the way for a certain Kanye West, who supplies his first Roc-a-Fella production contribution here, but was still years away from a rap career.

Jay’s Vol. 3… Life and Times of S. Carter had already seen the Roc moving away somewhat from the pop-rap sounds that had made Vol. 1Vol. 2 and to a lesser extent Memphis Bleek’s Coming of Age hit albums. But The Truth takes this movement to the next level and likes to pretend the R&B charts don’t exist. There’s zero R&B hooks and no expensive-ass Timbaland/ Swizz Beatz club tracks making this an album one for hip-hop heads only. In fact, one can easily imagine Jigga hearing the final product, panicking about who the hell would buy a rap-album without lame-ass pop concessions and included his own Oliver!-sampling  mediocre-ass Hard Knock Life-reprise Anything as a bonus-track, in a final attempt to seduce the ladies into buying The Truth.

The album features thirteen tracks (not counting Anything because Beans ain’t got shit to do with it) produced by a myriad of producers. In the hands of a less capable rapper this would lead to a sonic chaos. But Sigel pulls it together with his snarling, agressive style somewhat reminiscent of Ice Cube at his most angry. Unlike Coming of Age The Truth isn’t an amateur’s rendition of In My Lifetime, Vol. 1Kicking off with the early Kanye production/ title track Beans grabs the listener by the throat with his sheer intensity. He’s not a technichian the way Jay-Z is, his flows are relatively simple compared to those of his boss, rather it’s the way he makes one feel his words. Finding highlights is hard since Sigel couldn’t be bothered to cater to the radio, one should rather take the Truth as a whole. Nevertheless; Raw & Uncut may be the umpteenth song comparing hip-hop music to some narcotic but Beans seems invested enough in his performance, the blaxploitation-inspired beat is nice and groovy. It also has a nice back-and-forth going on between our host and the guy who signs his paychecks. (No such luck with the Memph Bleek-duet Who Want What, what with Roc-a-Fella production neophyte Just Blaze giving Sigel his impression of a Swizz Beat, or the Amil-feature Playa that comes thisclose to being a radio song, lacking only listenability. It truly seems that the only people with talent in on the Roc-a-Fella payroll at this time were Jay and Sigel) An even better match for Sigel to duet here is Houston rap-vetaran Scarface who gets down with our host on the simply titled Mac & Brad over an understated instrumental. The fact that Beans holds his own here is definitely proof the man is no joke. The only complaint I can come up with here is that they fade out the track while Face is still rapping, the fuck? But arguably Beans is best served solo. The title track, Stop, ChillWhat a Thug AboutWhat Your Life Like and Die are the must succesful showcases of Sigel’s gangsta raps served neat, with no ice. Especially the latter on which the man contemplates what violent, unpleasant way he’ll meet his maker given that death is certain and he lives the gangsta lifestyle, over an atypically mournful Prestige beat.

As good as these highlights are it’s not all good here. Remember them Days has a cotton candy of an instrumental and puts three perfectly seviceable Beans verses and a meh Eve hook to waste. Mac Man is a overly gimmicky shitstorm with it’s video game sample (guess which one!) and then there’s the previously mentioned Roc-a-Fella guest appearances on Who Want What and Playa.

But if you kept count you’ll have noticed that the good mostly outways the bad here, and Sigel more or less gives off the idea that although Jay’s crown would be a bit too heavy for him (Beans could never maintain a constant charts presence like Jigga man has been doing from ’96 ’til now.) But there’s no doubt he could keep the Roc relevant in the absence of Shawn Carter.

Unfortunately for our host things wouldn’t end up remotely like that, but that story is for another day.

Best tracks
The Truth
Raw & Uncut
Stop, Chill
Mac & Brad
What a Thug About
What Your Life Like
Die

Recommendations
Pick this one up.

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Jay-Z – Vol. 3… Life and Times of S. Carter

Jay-Z
Vol. 3… Life and Times of S. Carter
December 28, 1999
Roc-a-Fella RecordsDef Jam Recordings/UMG
073/100
Jay-Z - Vol. 3... Life and Times of S. Carter

1. Hova Song [Intro] // 2. So Ghetto // 3. Do It Again (Put Your Hands Up) (feat. Beanie Sigel & Amil) // 4. Dope Man // 5. Things That U Do  (feat. Mariah Carey) // 6. It’s Hot (Some Like It Hot) // 7. Snoopy Track (feat. Juvenile) // 8.  S. Carter (feat. Amil) // 9. Pop 4 Roc (feat. Beanie Sigel, Memphis Bleek & Amil) // 10. Watch Me (feat. Dr. Dre) // 11. Big Pimpin’ (feat. UGK) // 12. There’s Been a Murder // 13. Come and Get Me // 14. NYMP // 15. Hova Song [Outro]

Vol. 3 closes out Jay-Z’s In My Lifetime trilogy by repeating what made Vol. 2 such a monster hit. With icy playboy anthems such as Do It Again and Big Pimpin’ and, with some street tracks like So Ghetto, There’s Been a Murder and Watch Me thrown in for good measure (so that his Reasonable Doubt fanbase won’t walk away). And he does ’em as well as ever.

Some progress has been made, Swizz Beatz gets to produce only one song on the main version of this album in stead of Vol. 2‘s three while Timbaland does four as compared to Hard Knock Life‘s one. These figures are in and by themselves worth the higher grade. (I apologise to Swizz and his fans but respectively himself and their musical tastes aren’t very good.)

Jigga’s weed carriers do exactly as expected. Bleek and Amil can’t rap for shit and Sigel makes one look forward to listening to his album on Do It Again and Pop 4 Roc.

As for outside help, bringing in Juvenile to do the hook of Snoopy Track wasn’t such a good idea whereas calling over UGK for the Timbaland-produced club smash Big Pimpin’ most definitely was. Back in ’99 producing a club banger that sounds as though the backing track were recorded in the Middle East was actually innovative, and this song is oft imitated but never duplicated. Ignoring the quality of both tracks; the inclusion of either guest shows that Jay was aware of the up and coming dirty south rap-scene, which is one of the showcases of his business sense, which would lead him to Def Jam presidency, Vol. 3, like its two predecessors is built to sell to several hip-hop demographies.

Then there’s the Dr. Dre feature Watch Me, which has the man redoing Jay’s guest verse on the Notorious B.I.G.’s I Love the Dough in lieu of a hook. It’s not entirely clear why since the Doctor doesn’t produce anything here, in stead the Murder Inc.  head honcho Irv Gotti does the instrumental, which is some interesting trivia, because within a couple of years Dre and Irv would be the godfathers of two feuding rap dynasties. The inclusion of Dre is most likely packback for Jay ghostwriting Still D.R.E. The song itself is pretty decent by the way.

There’s Been a Murder has Shawn Corey Carter killing off his rapping alter-ego in order to go back to selling drugs in the streets, which is confusing because, as far as I know, his rap alter-ego is all about selling drugs in the streets, but whatever.

All in all Vol. 3… Life and Times of Shawn Carter is just another Jay-Z album, an expertly made expensive-ass shiny disc with some rough edges in the name of street cred.
It’s better than Vol. 2… Hard Knock Life even though it doesn’t have quite such a highlight as Hard Knock Life (although Big Pimpin‘ comes close) because the album flows better due to better non-singles, especially on the second half, but it’s still nowhere near Reasonable Doubt  quality or even  Vol. 1 quality for that matter.

It may appear that I am bored by this album, but that is not true. It’s better than most of the albums I wrote about lately. It’s just that since this sounds so much like Vol. 2 it’s not much fun to write about.

Let’s hope that with the end of this trilogy there’s some space for something new on Jay’s next album (Short answer; yes, his next album is the Blueprint, unless you count the Roc-a-Fella posse album the Dynasty as a proper Jigga solo-album, which I most certainly do not even if it was indeed marketed as such to boost sales.)

Best tracks
So Ghetto
Watch Me
Big Pimpin’
There’s Been a Murder
Come and Get Me
NYMP

Recommendations
Pick this one up.