June 26, 2001
Roc-a-Fella Records/ Def Jam Recordings/ UMG
1. Nothing Like It // 2. Beanie Mack (Bitch) // 3. So What You Saying (feat. Memphis Bleek) // 4. Get Down // 5. I Don’t Do Much // 6. For My Niggas (feat. Daz Dillinger) // 7. Watch Your Bitches // 8. Think It’s a Game (feat. Freeway, Young Chris & Jay-Z) // 9. Man’s World // 10. Gangsta, Gangsta (feat. Kurupt) // 11. Tales of a Hustler (feat. Omilio Sparks) // 12. Mom Praying (feat. Scarface) // 13.Still Got Love For You (feat. Jay-Z & Rell) // 14. What Your Life Like 2
While there remains a strong case for the allegations that Shawn “Jay-Z” Carter was a horrible label boss when it’s gangsta rap that was concerned, with proof found in albums such as Memphis Bleek’s Coming of Age and The Understanding and Amil’s A.M.I.L. (All Money Is Legal), also taking into consideration how good the ROC’s output could‘ve been, e.g.: Sauce Money’s Middle Finger U, there was at one point at the very least one rapper, other than the Jiggaman himself, with both talent behind the microphone and a Roc-a-Fella Record deal.
That rapper, ladies and gentlemen, is Beanie Sigel whose debut album the Truth also went gold solely because of the Roc-a-Fella records logo and because the back-cover said it featured Jay-Z on several songs (one song titled Anything even featured jay-Z by himself, with not a trace of Beans to be found, in a desperate attempt to sell Beans to Jigga’s audience that may or may not have worked.) but in Sigel’s case I can live with that outcome, because unlike Bleek, Sigel is a talent that deserves to be heard.
His second album featured production by some of the relatively new Roc-a-Fella hot-shots Just Blaze and some cat who goes by the name of Kanye West, both of whom brought a new, smooth, classic soul-sampling sound to hip-hop making the Reason a prototype of sorts for Jay-Z’s career re-establishing album the Blueprint (somehow I think there’s a pun in there). Other people who contributed beats were Rick Rock, the miscast West-Coast veteran who worked on the Bleek-Sigel-Jigga triumvirate-album The Dynasty: ROC La Familia, and gets to collect a cheque for turning in his first few failed attempts at creating the not-very-good Change the Game-beat that Sigel had rocked over twice already anyway, on I Don’t Do Much and For My Niggas. Also future G-Unit label president Sha Money XL brings in an instrumental. Besides the previously mentioned Rick Rock-produced songs, and Man’s World and Still Got Love For You which suffer from over-familiar samples being used, all the beats sound fresh.
Guests include Kurupt and Daz on seperate tracks, both of whom had collaborated with the ROC not long before on Jay-Z’s Change the Game [Remix], usual Roc suspects Bleek and Jay-Z, Sigel’s State Property cronies Freeway, Young Chris and Omilio Sparks and Houston-rap veteran, and Sigel’s good friend Scarface. With the exception of Kurupt and Daz, whose verses I cannot recall existing, everyone justifies his presence, and with the guests and the beats being mostly pretty good, all this album needs is Sigel rising up to the challenge of bypassing the imfamous the sophomore slump. Spoiler alert: he more than does.
Having listened to the Reason it is safe to say that Beans had upped his game a bit since the Truth. While that album got by well enough because of the man’s rugged persona and his expert lyrics, it was a bit boring flow-wise. While on the Reason he still isn’t entering NaS or Jay-Z territory he does play around with his flow a little more without dropping the ball, while maintaining the qualities that had him make the Truth such an entertaining album. It’s marginal progress that makes all the difference, and coupled with the new sounds it makes the Reason a better, more interesting album.
Highlights include the vintage Kanye production of Nothing Like It which opens the album, the rowdy Just Blaze-produced-club banger and lead single Beanie Mack (Bitch), and the old-school/P funk-tinged Bleek-collabo So What You Saying, on which Bleek sounds a lot better than on any track of either of his first two solo-albums. The blaxploitation funk-infused pimp-anthem Watch Your Bitches picks up the steam after the lacklustre I Don’t Do Much. And on Think It’s a Game our host and his State Property-boys show why exactly they were signed to the ROC by displaying chemistry with Hov himself. On the knocking Kanye West-produced Gangsta, Gangsta Sigel is joined by fellow philedelphian rapper Kurupt who only appears on the hook, which given his post-Death Row track-record of mostly horrible verse may have been a pretty good idea.
Omilio Sparks, who fullfilled a similarly useless roll as Kurupt did on Gangsta, Gangsta, on Jay-Z’s I Just Wanna Love U (Give It To Me) proves that he’s good for more than meh half-hooks on his verse on Tales of a Hustler, which along with Think It’s a Game makes this reviewer enthousiastic about checking out State Property’s group-debut.
On all these tracks Sigel is the confident gangsta who will rob you at gunpoint, and for those of you who are into that sort of thing Sigel plays the roll well. But for those who want a little humanity with their sex and violence there’s the the emotional sequel to one of the better tracks off his debut in What Your Life Like 2, the Scarface-collabo Mom Crying and (if you’re not sick and tired of rappers rhyming over that exact same Isaac Hayes’ Ike’s Mood 1 loop everytime you play a hip-hop album released during the last twenty years) the sequel to (and the semi-apology for) Where Have You Been which was a middle finger to Sigel and Jay-Z’s absentee fathers, and arguably the best song on The Dynasty: ROC la Familia.
The Reason just barely falls short of being a textbook classic, but at the time it was a more entertaining album than any Jay-Z album since In My Lifetime, Vol. 1 had been, which may have made it one of the more important reasons (no pun intended) for Jay-Z stepping his game up on the Blueprint. And if you’re a fan of unapolagetic, no-frills, well-made gangster rap then forget about that slightly overrated album , which you’ve probably heard in abundance, for just a minute and pick up the massively underrated the Reason, for it will not disappoint you.
Nothing Like It
Beanie Mack (Bitch)
So What You Saying
Watch Your Bitches
Think It’s a Game
Tales of a Hustler
What Your Life Like 2
Buy this album.